The Developers of the Successful NFT-Project “Fame Lady Squad” Turned Out to be Men
3 min readAug 19, 2021

“Fame Lady Squad.” Source:

The project, which received acclaim shortly after its July release, was built on a lie. However, it was for the best. Hence, fortunately for the crypto community, the story ended happily.

How did the project start, and how strong was the influence of societal trends on the crypto world? Let’s analyze the phenomenon of “Fame Lady Squad” (FMS) with

A Glimpse of History

A few decades earlier, men dominated the IT world. Consequently, any initiative proposed by a woman was warmly received in the community. Especially these days, when feminism plays a tremendous role in our modern society.

In April 2021, the New Yorker wrote about the artists whose conceptual works were successfully sold out for NFT tokens. One of the first ones, who started moving in that direction was the author under the nickname Bored Ape Avatars.

One the “Bored Apes.” Source:

Such form of art has started being widely used by the founders of “Fame Lady Squad.” Three girls were chosen as the “faces” of the project: Cindy (the USA, marketer), Kelda (Norway, ideologist), and Andrea (the USA, developer).
The FMS team. Source:

A Lie For the Good

Recently, it was revealed that the impressive female dream team turned out to be a scam. Fedor Linnik, a crypto enthusiast from Russia, brought to light the truth. He tweeted about having “enough evidence” to prove that “Fame Lady Squad” was founded by three male developers from Russia and Belarus.

Fedor Linnik’s exposing tweet. Source:

Indeed, Linnik somewhat contributed to the project, which he told Input magazine about. Besides, during the interview, an interesting fact was mentioned: it turned out that two out of three FMS developers are Canadian universities’ alumni. Consequently, they caught the wave of Western societal trends (e.g., feminism) and translated them into a commercially successful project. As Linnik further recalls:

“These guys are just cynically exploiting the Western, left-liberal agenda of protecting female rights.”

As a result, thanks to a combination of two trends: societal (supporting women’s rights in business and IT) and economic (selling art for NFT tokens + the growing popularity of Ethereum, on the blockchain of which NFTs are launched), “Fame Lady Squad” managed to earn $ 1.5 million per month.

However, Linnik’s statements provoked a public outcry. In the light of the events, one of the founders of FLS, the Belarusian developer Max Rand, deleted his Twitter account.

Later, he decided to return to social media and publicly apologize. He also added that FMS and their actions were neither a fraud nor possessed a criminal character.

Max Rand’s public statement. Source:

Happy End

Max Rand pledged to donate $100 000 to support other NFT authors. Besides, he passed the project rights to Ashley Smith. She was interested in the project before its official launch and also managed to purchase some art.

She has already announced that on her Twitter:

Ashley’s statement. Source:

The project has already got a “second wind” under the expressive name — “The Phoenix Project”, symbolizing a new milestone in the crypto world development.

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The information contained in this article is provided for educational purposes and does not constitute investment advice. Remember that every action related to crypto investments is worth the risks.